Edel is a boutique data system and application engineering firm. Your partner for all things data, applied AI, analytics, and infrastructure — built with care, delivered without jargon.
Small businesses deserve affordable, customizable ways to put their data to work — not locked out by large companies and their expensive software subscriptions that don't quite fit. They deserve a reliable way to build secure, functional, and customizable applications in house.
Background in pure mathematics, with five years building data systems — from AI-driven control systems and demand forecasting to financial market analysis.
Mitchell got his start building a data pipeline for a local investment management company — and that's where the idea hit him. Why shouldn't a business have an affordable, accessible, stress-free way to build custom tools to power it? Just the tools you need, developed with care.
That question became Edel in 2026, a name drawn from Mitchell's Austrian heritage. Edel wants to be your partner in data: building what you want, at a price you'll love. Whether you're just starting to collect data, have data that needs analyzing, or need an application built, we'll build, coordinate, and ship your data solution.
You own the final system we ship — no recurring service fees, tricky contracts, or scummy practices.
We treat your application like a car: we engineer it, test it, and ship it — then it's yours. If it ever needs service or an update, just bring it back to us, or have in house engineers expand on our work. We want to augment your business with data, not trap you in a contract for a product with features you don't need, for a price you don't need to be paying.
Every project ships something you own outright — documented, tested, and ready to adapt.
We bring your spreadsheets, systems, and sign-ups into one clean, reliable home for your data — so nothing breaks, and nobody's up at 3am fixing it.
Dashboards people actually open. We build around the decisions you make every week — not vanity charts — so what matters is obvious at a glance.
AI that earns its keep — automating paperwork, forecasting what's next, and answering questions from your own documents. Set up safely, with nothing complicated for you to maintain.
The edelweiss only grows where the ground is honest. So does good data work. Our process is deliberately unhurried at the start so it can be fast everywhere after.
Two weeks inside your data, your tools, and your team's actual workflow. We map what exists before we propose anything — no deck-first consulting.
We fix the foundation: where your data lives, how clean it is, and who can get to it. Unglamorous, essential, and where most projects quietly fail if skipped.
Dashboards, tools, and automations ship in small steps every week, so you can see progress and react to it — with you involved the whole way, not just at the end.
Everything documented, everything yours. We measure success by how little you need us after launch — and stay on call for when you do.
We're a new studio — so instead of a track record, here's exactly what we promise you upfront.
A 30-minute conversation is enough to know whether we're the right fit. No pitch deck, no pressure — just an honest read on your situation.
hello@edeldata.com →